Meeting Your Needs

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GENERAL INFORMATION

LOYALTY is St. Clair Interactive’s application template for self-service loyalty and customer offer processes. Stand-alone or combined with a number of other St. Clair developed templates such as CATCODE and COUPON, LOYALTY provides a powerful self-service mechanism for understanding the customer, targeting products and offers to that customer and building a transactional base of usage. The COUPON segment shown in this document provides for the visual display elements associated with the offers and print functionality.



LOYALTY Functionality

Delivered in 2 tiers, LOYALTY provides a CRM initiating front-end to a self-service environment enabling:

TIER 1
  • Customer Recognition / look-up
  • First-line offer segmentation
  • Rewards display / points balance
TIER 2
  • Customer Recognition / look-up
  • Rewards display / points balance
  • Targeted offers / e-mails / messages
  • Links to existing CRM systems
  • Customer behaviour tracking
  • Integration with a Customer database
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